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The U.S. pharmaceutical industry gained a new, major player when Kainos Medicine, one of South Korea’s largest drug companies, opened satellite operations in North Carolina. With several drug compounds specifically being developed for the North American marketplace, the company required an entirely new brand image more in keeping with regional esthetics. Over a period of several months, working closely with Korean management and U.S. advisors, I developed the logo and an extensive Web presence for the company.

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