COASTAL FEDERAL

I’ve done a lot of exciting things with innovative out-of-home marketing and advertising. From wrapping a bus to decaling escalator steps, we’ve done it all. Recently, my proposed campaign for Coastal Federal Credit Union broke the mold with this prison-themed billboard, complete with barbed wire. A subtle nod to the brand represented by the striped lighthouse is reflected in the prison uniform.

In print, each ad image was staged in such a way that I could subtly introduce the lighthouse image into the landscape. The guiding light shines on the Coastal customer, no matter their need.