VERNALIS

APOKYN is a rescue drug for Parkinson’s patients who experience “off episodes.” These are common occurrences between the patient’s regular treatments that can completely immobilize him or her. I used ads, patient videos, doctor education and patient starter kits to educate patients and care-providers as to how APOKYN could greatly alleviate the episodes, vastly improving the quality of life for the Parkinson’s sufferer.