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J. Emanuel is a company born out of love for chocolate. The owner is a member of one of the largest chocolate importers in the U.S. but chose to take the path of a boutique chocolatier. In creating the brand which involved in-store design, an e-commerce site, and product packaging, I fixed on the owner’s French heritage. The result was an image and character that properly positioned a great product targeted toward an upscale audience.

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